Posted on | June 9, 2012 | No Comments
Google Places now Google+ Local
One of the most interesting aspects of running an seo or online marketing company is keeping up to date with all the changes and updates that the major search engines make to their algorithms and products, particularly Google as they control the lions share of search traffic and they love to keep seo consultants on our toes.
In recent months we have seen both the “Panda” and “Penguin” updates and just when we had resolved the issues that these changes to Google’s algorithm created on June 1st Google Places became Google+ Local.
Business owners and customers all over Leicester (and the world) discovered when they searched for a local business a completely new look.
Greg Sterling at Search Engine Land explains some of the changes and how they will affect some 80 million businesses…
“Here’s a brief overview of what’s new and what’s changing:
- The substitution of the new Google+ Local pages (as mentioned) for Google Places pages
- The appearance of a “Local” tab within Google+
- The integration and free availability of Zagat reviews (its entire archive across categories)
- The integration of Google+ Local pages across Google properties (search, Maps, mobile)
- Integration of a circles filter to find reviews/recommendations from friends/family/colleagues
Static Places now give way to more dynamic Google+ Local pages. Google’s star ratings are also being replaced by the Zagat 30-point rating scale (for user reviews as well).”
As with all changes that Google rolls out it can take several weeks for the changes to become fully integrated into the system. With this in mind I would recommend that until all the changes have been made not to start tinkering with your Google Places listing as explained here by Vanessa Schneider, Google Places community manager (aka vanessagene), with special guest Jade Wang, Google+ Local community manager (aka jadewang).
I feel that Google+ Local pages are more interesting visually as they allow you to show a wider variety of information than Google Places allowed. They will allow local business owners to develop followers and message them a feature until now only available on Facebook and Twitter.
Google says there will be many more merchant features to come, in a post on the Google and Your Business Blog (formerly the Google Small Business Blog):
“What does this change mean for how business owners add and edit their listings? Do business owners need to have a Google+ profile?
It’s business as usual on this front. Verified business owners can edit the listings (now local Google+ pages) through the Google Places for Business dashboard, as always. Business owners just now looking to get verified can go through the process by clicking on the Manage this pagebutton under Is this your business? header on the right of the page. Right now, business owners do not need to have Google+ profiles to verify and edit local Google+ pages.
Will Google+ Local pages and existing Google+ pages be merged?
Yes! If you’re a business owner that’s got both the local Google+ page (formerly Google Places listing) and a Google+ page that you made in Google+ separately, the current recommendation is to continue managing each separately. The plan is to merge them, so business owners have just one page to manage.”
In conclusion SEO consultants have been warning clients about the importance of social media and local search for some time now and when Google introduced Google+ (their answer to Facebook) is was obvious their were determined to make it work and now with this latest change to Google+ Local there has been no better indication that local businesses should embrace social media if they want to see better results online.Mail this post
Posted on | March 29, 2012 | No Comments
Social Media Tips from SEO Leicester.
Whether you have decided to do your own SEO or use the services of a local search engine optimisation consultant by now you would have heard about the Google Panda update and have been frustrated by the sheer number of changes Google have made to their algorithm recently and it doesn’t seem to be ending in the anytime time in the near future.
Even though Google themselves have stated in the past that they make up to 500 updates to their algorithm every year the last 6 months has seen some major changes in the way that Google ranks sites in their search engine.
The sole reason that Google made these changes is to give Google users a better experience when they use Google search hence a lot of spam and low quality content sites losing their rankings and disappearing into the abyss. This is why anyone who uses SEO to get high rankings in organic search now has to change the tried and tested methods of choosing the right keywords, building a well optimised
website with excellent original content and then building quality back links to their site even though these objectives have been the mainstay of SEO for some considerable time.
Social media is now an important factor in the eyes of Google and if you want your site to stay on page one now is the time that you incorporated it into your seo. Here’s is a brief list of some of the steps that you can take to ensure that Google looks upon your site favourable.
- - Build your main site and sub page around keywords with a decent search volume and a high commercial intent.
- - Work within the guidelines set out by Google and provide high quality, unique content on your site.
- - Create good internal linking by interlinking your sub-pages.
- - Create a Google Plus page and encourage people to subscribe to your page by offering a gift. (Discount coupons are a great incentive.) Make sure you have a link back to your site.
- - Create a Facebook page and do the same to get visitors to “like” your page. Once again link back to your site
- - Create a Twitter account and link back to your site.
- - Create a Youtube channel with links back to your site.
- - Create a Linkedin account with a link back to your site.
- - Use social bookmarking sites to bookmark your main site and sub pages.
- - Use press release distribution sites to submit press releases with links back to your site and relevant pages.
- - Use the top 10 article distribution sites to submit articles with links back to your site and relevant sub pages.
- - Create and share content through web 2.0 sites like Tumblr, Hubpages, Weebly, Wetpaint, and so on. Make sure the content contains links to your main site and relevant sub pages.
- - Ensure that you share your blog entries on your Facebook wall and Google Plus page
- - Obtain back links from authority sites like .edu and .gov sites, news sites, or high-PR sites.
By following these steps you will not only help your rank on the search engines quickly—and get traffic from them—but you will also attract traffic from social media sites. These visitors will then have the option of liking your page on Facebook, tweeting your post, giving your page a +1 on Google, subscribing to your YouTube channel, and commenting on your blog posts.
Besides this process playing a very important part in ranking on the first page of Google, fast. It will also create extra traffic and user-generated content, it will also create back links naturally.
Google is looking for this when calculating your sites rankings. It wants to see activity and inter action on your site;it wants to see fresh, unique,quality content; it wants to see relevant quality sites backlinking.
to your site.
keep looking »