SEO and Social Media.

Posted on | March 29, 2012 | No Comments

Social Media Tips from SEO Leicester.

Whether you have decided to do your own SEO or use the services of a local search engine optimisation consultant by now you would have heard about the Google Panda update and have been frustrated by the sheer number of changes Google have made to their algorithm recently and it doesn’t seem to be ending in the anytime time in the near future.

Even though Google themselves have stated in the past that they make up to 500 updates to their algorithm every year the last 6 months has seen some major changes in the way that Google ranks sites in their search engine.

The sole reason that Google made these changes is to give Google users a better experience when they use Google search hence a lot of spam and low quality content sites losing their rankings and disappearing into the abyss. This is why anyone who uses SEO to get high rankings in organic search now has to change the tried and tested methods of choosing the right keywords, building a well optimised
website with excellent original content and then building quality back links to their site even though these objectives have been the mainstay of SEO for some considerable time.

Social media is now an important factor in the eyes of Google and if you want your site to stay on page one now is the time that you incorporated it into your seo. Here’s is a brief list of some of the steps that you can take to ensure that Google looks upon your site favourable.

- Build your main site and sub page around keywords with a decent search volume and a high commercial intent.
- Work within the guidelines set out by Google and provide high quality, unique content on your site.
- Create good internal linking by interlinking your sub-pages.
- Create a Google Plus page and encourage people to subscribe to your page by offering a gift. (Discount coupons are a great incentive.) Make sure you have a link back to your site.
- Create a Facebook page and do the same to get visitors to “like” your page. Once again link back to your site
- Create a Twitter account and link back to your site.
- Create a Youtube channel with links back to your site.
- Create a Linkedin account with a link back to your site.
- Use social bookmarking sites to bookmark your main site and sub pages.
- Use press release distribution sites to submit press releases with links back to your site and relevant pages.
- Use the top 10 article distribution sites to submit articles with links back to your site and relevant sub pages.
- Create and share content through web 2.0 sites like Tumblr, Hubpages, Weebly, Wetpaint, and so on. Make sure the content contains links to your main site and relevant sub pages.
- Ensure that you share your blog entries on your Facebook wall and Google Plus page
- Obtain back links from authority sites like .edu and .gov sites, news sites, or high-PR sites.

By following these steps you will not only help your rank on the search engines quickly—and get traffic from them—but you will also attract traffic from social media sites. These visitors will then have the option of liking your page on Facebook, tweeting your post, giving your page a +1 on Google, subscribing to your YouTube channel, and commenting on your blog posts.

Besides this process playing a very important part in ranking on the first page of Google, fast. It will also create extra traffic and user-generated content, it will also create back links naturally.

Google is looking for this when calculating your sites rankings. It wants to see activity and inter action on your site;it wants to see fresh, unique,quality content; it wants to see relevant quality sites backlinking.
to your site.

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Technorati Tags: Facebook, Google Plus, SEO, Social Media, Twitter

SEO Leicester

Posted on | January 16, 2012 | No Comments

SEO Company Leicester

The chances are that you ended up on this page because you typed “SEO Leicester” , “SEO company Leicester” or even “Search Engine Optimisation Leicester” into a search engine such as Google or Bing. But have you ever wondered just how SEO works or if you are like the majority of business owners I speak to you just want more business from your website and somewhere along the line you have heard that you need SEO or your website needs optimising.

Rather than go into all the “techy” mumbo jumbo that you will no doubt come across as you speak to SEO consultants I have scoured the Internet and found several videos that explain the principles of SEO and online marketing. Now these SEO videos have been made in the States but the principles are exactly the same whether you run a business in Leicester or Long Beach.

The first video is about Market Research and what keywords are and just how important they are to your success in marketing your business online and how they effect your websites rankings in the search engines.

Here’s the link for the Google Keyword Tool you will be surprised just how many people are looking for your goods or services in Leicester.

The second video explains about websites and what to look for when designing your website,on-page SEO and really the basics of SEO. I know that the majority of you will use the services of a website designer but it is important to understand the difference between an optimised website and a website that the search engines will simply ignore or give a low search engine ranking.

As I said earlier in the post these SEO Videos were created in America but they do give a very good insight into exactly what SEO is and how it is essential for profitable Online marketing. If you would like to watch all eight of these videos please drop me a line a info@searchengineoptimisationleicester.com and I will send you the links. If you would like to discuss your companies online marketing or enquire just how SEO and SEM could help your business simply use the contact form on the Contact Us page.

PS: Remember SEO Leicester and the principles of SEO are for long term benefits and is not a quick fix.