SEO Leicester

Posted on | January 16, 2012 | No Comments

SEO Company Leicester

The chances are that you ended up on this page because you type “SEO Leicester” , “SEO company Leicester” or even “Search Engine Optimisation Leicester” into a search engine such as Google or Bing. But have you ever wondered just how SEO works or if you are like the majority of business owners I speak to you just want more business from your website and somewhere along the line you have heard that you need SEO or your website needs optimising.

Rather than go into all the “techy” mumbo jumbo that you will no doubt come across as you speak to SEO consultants I have scoured the Internet and found several videos that explain the principles of SEO and online marketing. Now these SEO videos have been made in the States but the principles are exactly the same whether you run a business in Leicester or Long Beach.

The first video is about Market Research and what keywords are and just how important they are to your success in marketing your business online and how they effect your websites rankings in the search engines.

Here’s the link for the Google Keyword Tool you will be surprised just how many people are looking for your goods or services in Leicester.

The second video explains about websites and what to look for when designing your website,on-page SEO and really the basics of SEO. I know that the majority of you will use the services of a website designer but it is important to understand the difference between an optimised website and a website that the search engines will simply ignore or give a low search engine ranking.

As I said earlier in the post these SEO Videos were created in America but they do give a very good insight into exactly what SEO is and how it is essential for profitable Online marketing. If you would like to watch all eight of these videos please drop me a line a info@searchengineoptimisationleicester.com and I will send you the links. If you would like to discuss your companies online marketing or enquire just how SEO and SEM could help your business simply use the contact form on the Contact Us page.

PS: Remember SEO Leicester and the principles of SEO are for long term benefits and is not a quick fix.

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Mobile Web Design.

Posted on | September 21, 2011 | No Comments

Mobile Website Design.

The rapid growth in the number of Internet searches on Mobile Phones highlights the need for businesses no matter what their size or market to have a Mobile Friendly Website Design. The Internet is continuing to advance and more and more people searching online using their mobile phones, if your business hasn’t got a mobile website, then the chances are you are losing customers to your competition who are already onboard with the importantance of mobile web design.

Why is Mobile Web Design so necessary and what’s the impact of all of this?
In 2002 UK consumers stated that a mobile phone was the least important of the 4 main technologies they use, ranking it below the Internet, TV and the landline phone.

How-ever in 2007 just 5 years later they said the mobile phone was THE device they could not live without. 60% of all mobile phone users even take them to bed with them.

So why do you need a Mobile Website Design for your business?
Because – “local search volume” is growing larger than ever at a substantial 50% each and every year.
In 2009 there were 1 billion local searches.
In 2010 there were 1.5 billion local searches.
In 2011 it is predicted to reach 2.3 billion local searches.
2012 is predicted to exceed 3.45 billion local searches.

The number one method for obtaining local information is the Smart phone with 20.7 million users searching every month. Local searches are growing on mobile devices.

Google’s Director of Emerging Platforms Mike Steib was quoted as saying “Google has seen a 500% growth in local mobile search from 2008 to 2010 and a 67% increase in mobile queries in the last quarter alone.”

If your business is not showing in local searches with a mobile web design your business is at a distinct disadvantage.

80% of UK consumers research online before purchasing, even when they eventually purchase offline.

Easy To Read – When viewing a standard website on a mobile phone you need to scroll up and down and left to right, and in most cases the text will be too small to read. Zooming in and out makes it difficult if not impossible to follow what you are looking at, this hardly makes for a good customer experience.

Mobile friendly websites however are purposely designed so the information is presented in an simple to display format so your customers can easily view your site using their Smartphone.

Mobile Redirect – When you add a mobile web design to your online marketing strategy, a simple piece of coding directs the visitor to the website best suited to the device that they are visiting from.

This coding will automatically detect if the user is on a mobile device or on a traditional connection and direct them accordingly to either your mobile friendly website or your standard website.This technology provides for a seamless professional experience for your customers.

Usability and Future Proofing Your Mobile Web Design – It is vital to make sure that your Mobile Website Design works with all types of mobile phones and Internet browsers. There is a danger if you are attempting to build the website yourself that this becomes impossible to manage. If you opt for the DIY option you need ask yourself; what will happen next month when a the latest phones come out?

By using Mobile Website Design UK we can make sure your content is optimised in a way to cover you now and in the future. We offer a monthly service to cover all future updates.

Handy Features – Click to Call is just one example of a useful feature of a Mobile Friendly Web Design. As the name suggests, your customer can ring you straight from their mobile phone.

Local searches are growing at a remarkable rate and your business must have the expertise to profit. Mobile website design is now essential as you can’t rely on a standard website as your customers will not stay on your website if it is not easy navigate and read. The whole point of a mobile friendly website is to give your customers an excellent user experience.

A mobile website design is a must have to ensure your customers can find you instead of your competition. So get your business a Mobile Web Design.