Services
Search Engine Optimisation (SEO) On Site.
SEO is the process of increasing your website’s ranking in all the major search engines such as Google, Yahoo and Bing for a given number of relevant keyword phrases. This is achieved on site by identifying the keyword phrases that are most beneficial to your site, optimising the website’s meta-tags and page content, and removing obstructions to search engine crawlers.We use only “whitehat” SEO techniques that strictly follow published search engine standards and recommendations. Once optimised, we will if required submit your website to the most popular search engines and directories. The result is that the overall quality and quantity of website traffic is vastly improved.
Analysis.
Your search engine optimization project starts with an analysis of your existing website.The analysis report provides our specialists with selective information about your business and its products and services,geographic considerations, the target audience dynamics, current marketing activities,your goals and objectives, competition data and a initial list of keyword phrases.The analysis process then continues through four tasks: Competitive Research, Keyword Analysis, Website Analysis and Baseline Search Engine Rankings.You will receive a copy of this report with 1 working day of your “1 hours free consultation“.
Website Analysis.
During this project our SEO specialists consider your sitesstructure,loading speed, meta-tags, navigational elements, page content, search engine friendliness plus inbound,outbound,internal and broken links. Next, your website code is validated against the most recent standards as specified by the World Wide Web Consortium (W3C).
The purpose of this task is to identify and highlight the necessary alterations needed to improve overall visibility in crawler-based search engines and to remove any website indexing obstructions.Improving certain elements of your website’s structure and design can increase the number of pages that are indexed and will increase the likelihood that your pages will gain a higher ranking in the search engines.
Keyword Analysis.
The next stage is to work with you to identify the keyword phrases that are the most relevant to your target audiences. We start the process with an initial keyword list comprising of your current keywords and the keywords that are being promoted by your competitors. From that list, we begin exploring alternative keyword phrases to determine the optimum set of keywords that a web searcher would use to find your company, products and services, industry and, geography.Based upon the competitive and keyword analysis results, we create a keyword recommendation list that includes monthly search estimates. This list is then reviewed, edited and finalised by you.
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An in-depth analysis is carried out to ascertain the SEO strategies of each main competitor. Competitive strategy analysis includes keyword selection,meta-tag contents, page contents, link popularity and search engine ranking. Our aim here is to find out what is working and what is not working for each of your main competitors.
Baseline Search Engine Ranking.
Finally, baseline search engine rankings are recorded to evaluate how deep your website is indexed by the major search engines prior to the optimisation and submission process. Later, additional Search Engine Ranking reports are recorded for comparison and so you are able to see for yourself the improvements in your sites rankings .
SEO Strategy Development.
A determined SEO strategy is then developed with the aim of outperforming your highest-ranking competitors in all of the major search engines.The SEO strategy includes comprehensive competitive analysis, the finalised targeted keyword phrase list, structural recommendations, optimised meta-tag content, optimised page content that reflects the relevant keyword selections while still presenting the right messages, link building recommendations,and the baseline search engine index report.
Website Optimisation.
During this process,all recommendations from the Analysis step are integrated into your website. This is required for the effective conduct of the Submission stage that is carried out by our Submissions expert.
Search Engine & Directory Submission.
After the optimisation process is complete, we manually submit your website to all the major
search engines and directories including DMOZ and the yahoo directory. Note that it can take up to 90 days for inclusion into the search engines. Due to the volume of submissions received by the major search engines, repeated submissions may be necessary.
Search Engine & Directory submission services include the following:
• Manual submission of your web site URL to all the top crawler based search engines,such as Google, Yahoo and Bing.
• Analysing the directories to determine in which categories your competitors are listed,and what type of descriptions their sites have.
Identifying the appropriate directory categories for your web site.
• Review and repair broken links and all other errors that may hamper submission of your web site.
• Determine the keywords to be included in the page titles and site summary descriptions.
• Compose titles and site summary descriptions for your site, according to the directory’s submission guidelines.
• Submission of your web site to a large number of second-tier directories.
• Verify that your web site has been accepted into the correct category and follow up with editors to reverse any changes to the listings that deem inconsistent with your marketing goals.
SEO Benefits & Reports.
• SEO Strategy Reports.
• Comprehensive analysis of each of your Major Competitor’s SEO Strategies.
• Finalised Targeted Keyword phrase list.
• Recommendations for structural and navigation alterations.
• Creation of optimised Meta-tag content.
• Creation of optimised page content.
• Link Popularity Development recommendations.
• Benchmark of current rankings.
• On site optimisation implemented by our team or your webmaster.
• Manual submission to all the major Search Engines and Directories.
• Increased rankings.
Link Building.
Our Link building program is a long-term strategy to obtain non-paid link partnerships from relevant websites. Link popularity is one of the highest weighed criteria used in ranking websites in the search engines and compliments Natural Search Optimisation initiative.
Benefits of Link Building.
• More targeted traffic to your web site.
• Higher rankings in the search engines.
• Increased sales.
• Increase Google page rank PR of your website.
A brief overview of our link building services.
• Establish a list of related but non-competing, high quality content sites with a high Google PageRank.
• Personalised email to the webmaster of a qualified website.
• Weekly link status check on partners website.
• Provide linking progress and confirmation report every month.
Creation and Maintenance of Web 2.0 Sites, Social Media.
Some say that search engines are going to become extinct within five years.They swear that the Internet will become all about social media, building relationships with people, and making people know, like, and trust you.
Based on sales figures we’ve seen in our and our client’s businesses, this would make a lot of sense. We’ve witnessed a significant portion of sales from sites like Twitter and Facebook.
This is because when prospects LIKE the people they’re talking to, they’ll want to do business with them.
We take care of it all, including:
• Twitter: We build clients 3000-5000 targeted followers per month (without using software) and update client’s Twitter feeds with interesting news clips, funny anecdotes, and compelling pieces.
• Facebook: We friend request 25 targeted people per day (the maximum that Facebook allows), join targeted groups and participate in conversations, and comment on other people’s profiles, pictures, and statuses. We lead people back to client’s sites – resulting in more traffic,leads, and customers.
• MySpace: We’ll friend request 75 targeted people per day (the maximum that MySpace allows) and build relationships with prospects.
• You Tube: We find people on YouTube that have a high likelihood of becoming a client’s customer (based on their location, videos they subscribe to, and so forth), We add them as friends, send personalized messages, and eventually lead them back to a client’s site – again, after building a relationship.
We also make intelligent comments on targeted videos so that prospects even start to seek us out.
Forum Marketing.
Our assistants join forums related to a client’s niche, interact within them, and create compelling signature files that lead people to visit the client’s site.
Article Marketing.
Articles are a very important part of marketing. Not only can they help get traffic to websites, but they bring incredible targeted traffic. When people find a client’s articles, all they see is the client’s content. The reader has to then click through a research box to find out more about the author (and their website), which means that they have shown a huge amount of interest.Articles are also excellent for SEO, for building back links (we submit articles out to
hundreds of directories), and for becoming an authority in any niche.
We do intense keyword research to find out the best phrases to target for a client’s site. Then, we write high quality articles (we have a rigorous 3 step process before we even consider publishing anything) and then send them to the client for approval (unless they request to bypass that step).
Our article writing formula secures excellent click-through rates (the amount of people who read the article and then go on to view the client’s website).
Video Marketing.
Video marketing is similar to article marketing, in that it builds hundreds of back links and that people need to go through and click the website to find out more information.
We create videos based off of the articles and blast them out, making sure that all types of learners – those that like to watch AND those that like to read – have the potential to see a client’s website.
Web 2.0 Marketing.
We’ll make sure a client’s presence is known on all the sites, including Quizilla,Multiply, Gather, Faves, Delicious, Diff, Furl, Livejournal, Blogger, Linkagogo,Blinklist, Stylehive, and Experience.
This helps the client get more presence, build up more backlinks, and take multiple spots on Google’s Top 10.
Social Bookmarking.
We social bookmark EVERY internal page within a client’s site to all the major social bookmarking networks.Again, this helps the client get more presence, build up more backlinks, and take multiple spots on Google’s Top 10.
Blog Marketing.
We post client’s articles and ping RSS feeds for maximum exposure. We’ll also comment on similar, targeted blogs within a client’s niche. This helps bring targeted visitors back to your site (as well as builds quality back links).
We can also take care of:
• Press Release Marketing And Submissions.
• Classified Ads.
• Social Media Sites Management.
• Content Posting.
• Yahoo Answers.
• Custom instructions from a client.
Why This Benefits You The Client:
• You get more leads into your sales funnel.
• Cheaper customer acquisition.
• There’s no need to spend money on PPC pay per click (Most non Internet Marketers have a hard time understanding PPC in the first place, and it can be quite expensive.)
• We generally get multiple top 10 results in Google – WITHOUT you having to spend tens of thousands of pounds in SEO fees.
• You don’t need to stay up to date with the latest traffic methods because we do it for you.
Why Should You Choose Us Over The Alternatives?
1. We have a very thorough interview process for all new staff.
All new staff go through an incredibly intense interview process, making sure that they are top-notch workers. We grill them to make sure they’re intelligent, honest, hard-working, action takers.
The people we work with seek solutions. They don’t need to be given the same instructions over and over. They’re talented, personable, and assets to any team.
2. We keep our staff educated.
We have weekly training calls with our staff to ensure that everyone is up to date with the newest Internet marketing trends. Some other companies teach their specialists the basics and then replicate the same tactics for years.
Some SEO companies get “stuck in their ways” and aren’t receptive or simply can’t afford the latest training.
At Search Engine Optimisation Leicester, we NEVER let our knowledge get stale. We’re constantly up on the most up-to-date Internet marketing trends to make sure our clients are constantly relevant.
3. Other companies are much more expensive.
If you were to employ just a competent full time SEO consultant for example, you would have to pay upwards of ÂŁ30 per hour for someone with my skills and experience.
If you were to go with a traffic company, you would have to invest thousands upon thousands of pounds for a final “project”… without even knowing for sure it’d work (because of our month by month plan, we can immediately course correct).
Truth be told,you may find other marketing companies in India or Eastern Europe that might be cheaper, but the quality of work is nowhere near the quality that Search Engine Optimisation Leicester boasts. Many of the workers in these countries have broken English, can’t understand instructions well, and grossly over calculate the amount of hours each task takes them.
We carefully target companies who understand the importance of putting out QUALITY content and building excellent relationships with people.
4. If you were to do it yourself, you would have to “piecemail”different talents together.
If you wanted to find all of the talents that Search Engine Optimisation Leicester offers,you would need to hire several different people. That means you would need to put out ads, interview people, select them, and then train them.You would also need to do this every single time you needed something else.We are an “all-in-one” solution that eases all kinds of this type of stress.
5. There’s no dealing with payroll.
You don’t need to worry about the stress and headaches of payroll,benefits, and messy tax situations when hiring us.
6. You don’t have to worry about hiring, training, and firing.
Most business owners know that it can cost thousands of pounds to train every new employee that comes in.
Hopefully this gives you a better idea of the services we offer. Please feel free to contact me with any questions. We are here to help you!
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