Why Your Leicester Business Needs A Website.
Posted on | March 18, 2010 | No Comments
In todays economic climate it is essential to create a website for your business,even if it’s a local Leicester business.
You might ask why, after all your business has survived for years serving the local community so why do you need a website for your Leicester business?
The answer is very simple.The way that your potential customers or even existing clients search for services and products and just about anything they need has moved from newspapers such as the Leicester Mercury and the Yellow pages to the Internet.In fact in a recent local survey of Internet users over 78% stated that they will use the Internet to look for products and especially services in Leicester and then purchase them in Leicester!
As a Leicester business owner you are serving a generation of potential buyers that has grown up with the Internet.And with the rapidly expanding use of Internet ready mobile phones Leicester business needs to be were people who are ready to buy can find them.Online!
If you are a local Leicester service provider such as a….. solicitor,accountant,elctrician,plumber,dentist,doctor,restaurant or hotel owner and you do not have a website promoting your services to potential buyers,you are losing sales.
Just think about it for a moment.Over 78% of those interviewed in Leicester stated that they go online to search for products and especially local services and then purchase them in Leicester.
The people that find your business website online are the best type of lead that your business could wish for, they are pre-qualified.They have actively type into a search engine such as Google or Yahoo a word or a series a words that describes your product or services that you can help them with ie. plumber in Leicester or reliable plumber in Leicester.If you compare this to placing an advert in a local newspaper were 91% of the people that see your ad are either not interested in your offer at that specific time or could not care less.
But having a website and having a website that potential buyers can find in the search engines are two completly different things.Any web designer in Leicester can build you a website but there is a science that has to be used to get your site to show up on the first page of the search results.
The simple fact is if your website is not found on the first page of the search results, the number of sales and or leads that your site generates will be far less than that of your competitors who are on the first page.
This is where a professional search engine optimisation (SEO) consultant can help you.At Search Engine Optimisation Leicester we understand the search engines and employ the best practices to rank your website on the first page when someone is searching for the goods or services you provide and sell.
It is important to retain the services of an SEO professional to get your site ranked well in the local results page.This is where your site is listed based on standard search engine optimisation factors but also on geo targetted information which is embedded in the HTML code of the web pages of your site.
The Internet should be considered a major part of advertising and sales campaigns for any Leicester business.Used alongside other media, online marketing can really drive your sales and profits in right direction.
For further information on affordable website design and SEO services for your Leicester business, contact us now and schedule your free consultation.
UPDATE July 2011
Since writing this post back in September 2010 a lot of things have changed not only with the way that people search for services, goods and information on the Internet but also the way the Internet as a whole is going.
The massive rise in mobile phones that are web ready has grown beyond all belief and now more people search the web using mobile devices rather than PC,s and computers, so even if you do have a website you should check to see that it displays on mobile devices. You can always use a mobile phone emulator which will show you how your site looks on various mobile phones.
Social media, Google +, Facebook and Twitter is playing an increasing and vital element of SEO as customers and future clients seek information on local goods and services.
Even if you feel that your company for some reason doesn’t need a website I would recommend that you at least consider a custom Facebook fanpageb so that you can interact with you customers who are interested in your company.
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